Google Adsense has offered web publishers a fast and easy way to deliver relevant advertisements with little hassle.
The pay per click structured payout is great for both advertiser and publisher.
What is Google Adsense?
Google's Adsense is for web publishers.
The program gives publishers the chance to earn revenue on a pay per click basis by inserting a small amount of javascript on to web pages.
The javascript will display text advertisements on your pages relevant to the content your page.
Go "https://www.google.com/adsense" for more information.
What Sites Work Best?
Ultimately it is up to the webmaster to publish content that will earn revenue from Adsense.
It won't just show up in your bank account without any effort.
Whether your site is providing a product, service or information, pages with great content do best.
Maximize Adsense Revenue
These Tips and Tricks to maximizing adsense revenue are personal things that we've tried that have drastically improved our earnings. Set up some new channels, and try out one or more of these methods to make more with Adsense.
Color Try blending, try ads that stand out, try ads that stand out and blend. Set up three channels, one for each. The first will be, for example "blended leaderboard site 'A'," the second will be "standout leaderboard site 'A'," and third "blend/standout leaderboard site 'A'" or similar channel names. Take a week or so to test each channel, or until you feel you have seen enough stats for each channel. Pick the winner and go with it. Then when you think it is optimized completely, test, test again. Try using the color rotation tool. Test minor variations in color, and test major color rotations. Using rotating colors may be the answer to your forum's, or blog's ad blindness problem. A lot of times sites with many return visitors will see dips in CTR due to the ads just not sticking out enough.
Placement You just gotta test and see. There is no way for me or anybody else for that matter, that can just say "Yep... you gotta put the ads 240 pixels from the top, 280 pixels from the left." It's impossible to know, every site, every page for that matter, will have placements that out perform different spots. Please just take the Google Heat Map into consideration when starting your testing. Remember that have a huge database to use as their sample size, when they come up with the statistics that equate the heat map.
Ad formats Oh the choices... should I go with the medium rectangle or the half banner. Should I show only images in my bottom left nav, or should I go with text only on my leaderboard. You have some decisions to make. With 200 channels to use up, you should be doing some major testing. There is not just one "right" format to choose. There just is one that makes more than the rest, so get testing. Hint: I personally would go with text and image ads now, as the ad spots compete with each other for the highest paying/performing ads.
More/Less Ad Units eCPM will rise if you have less ads on a page, that is if CTR stays constant. In the long run it will pay to have fewer, rather than more ads. As with the rest of these hints, do test for yourself to see.
Adlinks Make a new channel for them, and test away. With the new horizontal adlinks, you should be able to test at least 3-4 different locations/formats that fit your site.
Adsense Software
There is all sorts of Adsense software available out there. Here you can find a few of the apps that we feel are worthy of being on your computer. We have divided the software into categories to help you find exactly what your're looking for.
Adsense Tracking
AdSenseLog - The best of the bunch. A couple of the many features include Custom & URL Channel bar graphs, and many customizable aggregate tables/charts/graphs. Definitely the tool to own.
AdSense Calculator - Quick calculator for Daily Earnings, Monthly Earnings, Yearly Earnings, Daily Clicks, Monthly Clicks, and Yearly Clicks.
Google Desktop AdSense Status - View earnings, click through rate, ecpm, impressions and clicks with Google Desktop.
SysSense - First AdSense tracker I used. Very handy tool, and the best part is that its free!
AdSense Revenue Tracker - Check Adsense revenue and detailed statistics with graphs and charts. ...Not Currently Supported/Working...
Adsense Alternatives
Many feel Google's Adsense may not be the right program for their site, or network of sites. There are a few Google Adsense Alternatives. Here is a quick look at some of the options publishers have in pay per click advertising
Adbrite - Choose how much your site is worth, and sell ad space on a cpm basis. Quite easy to set up a campaign and advertisers find your site on the adbrite page. So they come looking for you, and you just sit back and approve or dissaprove of the ads. If no advertisers are buying space on your site, they have a feature that will place general ads on your site that you get paid decent amounts per click.
Clicksor uses their patent IntelliText, which is the technology that scans for words on your page that an advertiser has chosen as a keyword. These words will turn into hyperlinks, and when a visitor mouses over the text, a small ad hovers above the link. I didn't have much luck with this program. The click through rates were very low, which lowered the overall earnings to levels I was not satisfied with.
Yahoo Publisher Network (YPN) I have been testing the YPN Beta, and it looks as though targeting of the ads needs huge improvement. CTR compared to AdSense is drastically lower, but the EPC are higher which almost evens out pages eCPM. I have been in contact with Yahoo!, and they are aware that targeting needs to be worked on. If targeting were a bit closer, and didn't take upwards of four days to hone in, I would switch more of my pages over to YPN.
