The five keys to maximize revenue with AdSense are:
- Earn more per click (while maintaining relevancy)
- Have more pages that display ads
- Get your visitors to view more pages that display ads
- Improve your 'click through' rate
- Get more qualified traffic to your site
Here are 10 easy tips to help you achieve these keys
and maximize revenue with AdSense:
Maximize Revenue with AdSense -- Tip #1:
Get started now!
It is extremely easy to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) -- and voila!
Within a few minutes, your site will begin displaying ads, and so you can start making money. Each day you wait means revenue lost. So, do it now.
Maximize Revenue with AdSense -- Tip #2:
Create more content pages for your site -- and display ads on these pages.
All else being equal, the more pages you have displaying ads, the more money you'll earn.
If you already have a website, display ads on more pages.
And create more great content pages. We recommend that you focus on creating pages (and sites) on topics you have a passion for. You'll find more on creating AdSense content pages in Tip #8.
It's especially useful if these content pages are very clearly focused. Then, Google will be able to serve highly relevant ads to your visitors. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
Maximize Revenue with AdSense -- Tip #3:
Whenever possible, use higher paying keywords.
Obviously, you'll earn more if the average ad that Google displays pays more per click.
The question is: how do you get Google to display higher paying keywords?
Let's first talk about what you shouldn't do: Don't create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'valium' on your roof repair site just because 'valium' pays more than 'roof shingles.'
You may be wondering how you know what keywords pay best. If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.
If you're not an AdWords advertiser, one way to find this out is to use a free tool at the pay-per-click search engine, Yahoo Search Marketing (formerly Overture).
This tool allows you to see what advertisers are paying on Yahoo Search Marketing for each keyword. Granted, there are certainly differences between keyword pricing at Yahoo Search Marketing and Google. Yet, this tool can give you a general idea of which keywords will pay more than others.
(Also, remember that you will be sharing revenue with Google, so you will earn a portion of the amount the advertiser pays for each click.)
Visit our page on Internet marketing recommended resources to learn how to use this Yahoo Search Marketing tool, as well as finding other useful keyword tools.
In our example above, when you use this Yahoo Search Marketing tool, you'll see that if you type in 'roof shingles,' the maximum price is about $0.13. (Note: this may change by the time you view this page since it is a dynamic system.) 'Valium,' on the other hand, right now has a maximum price of $4.12. Quite a difference!
Maximize Revenue with AdSense -- Tip #4:
Create new pages with higher paying keywords (while maintaining relevancy).
Sometimes, selecting different keywords on the same topic can create a substantial difference in how much you earn.
For example, let's say you have a gardening site and you want to create some new pages.
By carefully selecting which topics to focus on first, you can dramatically increase your income.
For example, using the Yahoo Search Marketing tool mentioned above, you discover that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'!
You can use this information to decide which relevant keywords to focus on as you create new pages for your site.
Maximize Revenue with AdSense -- Tip #5:
Create a new site on high paying keywords.
If you want to create a brand new site to take advantage of Google AdSense, you may want to select a topic with high paying keywords.
Then, of course, provide great information on that topic.
But how do you know what the highest paying keywords are?
One tool you can use comes from the pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it often 'times out' and gives you an error when you try to access the page. So you may need to be patient and try several times to get this list.
An even better suggestion, though, for building a new site is to use Ken Evoy's Site Build It tools. We have now SBI for two successful sites -- it's an excellent tool.
You can find more useful keyword tools on our Internet marketing recommended resources page.
Maximize Revenue with AdSense -- Tip #6:
Get more qualified traffic to your site.
It makes sense that if you get more qualified visitors to your site, more people will naturally click on the displayed ads, and you'll earn more.
We offer some of the best available resources on how to get more qualified traffic to your site on our Internet marketing recommended resources page
Maximize Revenue with AdSense -- Tip #7:
Consider creating some pages for high search engine traffic, others to sell products, and still others for Google AdSense.
Recognize that different pages on your site can have different purposes. For example, some pages may be designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense.
Once you know which pages you're creating for AdSense, select an appropriate keyword (or key phrase).
Use the keyword as the file name and don't put dashes or any separators between the words . In the example above, you would use the file name 'watergardening.html' for your water gardening page.
Ideally, select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
The next tip will explain how to create a great AdSense page.
Maximize Revenue with AdSense -- Tip #8:
Create high quality information pages.
An AdSense page should have great content about a very specific topic. Be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic.
Never try to 'trick' AdSense. Don't create a page on one topic and give it a file name about a different topic.
Above all, make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant ads.
Maximize Revenue with AdSense -- Tip #9:
Choose the best format.
As Google recommends, choose the best performing formats to display your ads. Don't use the Banner format, because people have become "banner blind" to a horizontal format.
Google has created an excellent page of optimization tips -- check it out.
Maximize Revenue with AdSense -- Tip #10:
Display ads prominently.
We recommend that you follow the optimization tapes from Google described above. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.
Maximize Revenue with AdSense -- Tip #11:
Don't cheat.
Do not click on the ads displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud.
If you cheat, you'll likely get kicked out of the AdSense program -- and then you won't earn anything.
