Posted by randfish

Mike Reining from MindValleyLabs emailed me about their blog and while I wasn't thrillled by the piece he specifically sent me I did find great value in a couple of their most recent posts. First off on The Impact of Seeing Your Name in Headlines:

In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%.

And then A 'Guaranteed' Way to Boost Your ROI:

the ad that included “guaranteed” saw an 80% boost in ROI!  Now that is excellent!  So while the ad looked more like an ad and attracted less visitors the visitors that we did attract had more confidence in what we had to offer and far more visitors turned into leads (31% vs. 17%). 

There's nothing I love better than folks who are willing to post the results of their own internal tests for everyone's benefit. Kudos to Mike and the team at MindValley - into my daily reading list they go!

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