Monday, December 04, 2006 |
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Posted by JaneCopland As a new SEO I've found that one particular part of my job provides both a lot of satisfaction and a great deal of frustration. No it's not attempting to talk to the big-shots at conferences (I'm female; advantage Copland) it's using analytics. I spent a whole afternoon enthralled with a list of a client's referrers once but I've also spent a great deal of time trying to wade through the less intuitive analytics tools.
I've never understood why people sort name and display features in (what seems to be) the most complicated way possible. The first thing Rand had me do when I was hired at SEOmoz was to read Steve Krug's book Don't Make Me Think which emphasizes the importance of structuring a website in the most user-friendly way possible and keeping effectiveness in mind I believe the same should apply to analytics. Inventing impressive names for simple things creating graphs that are too small for the content that goes into them and loading a page with numerous options are but a small number of the odd things I've come across lately.
Rand's already blogged about comparing analytics programs but I wonder how streamlined an analytics tool could be while retaining its usefulness? Where is the happy place between clunky and puzzling and too basic to be effective?View Comments
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posted by Smile Community @ 3:59 PM
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