There are no guarantees in life, so I don't guarantee that following these
tips will bring you more money every time. However, I do guarantee that they
will greatly increase your chances of pulling more of the top-paying AdSense
ads to your site than if you don't follow these suggestions.
Enough with the disclaimers, let's get down to the business of making money.
Google lets advertisers bid anywhere from a minimum of .05 per click right
up to a whopping $100. It should be pretty obvious that you're not going to
get rich running .05 cent ads on your site, but getting a few $100 ads, or
even some $10, $20, or $30 ads can't be a bad thing, right?
Now the problem is, Google is pretty closed-mouthed about who is paying what
for their ads, and there is no real way to determine which words pay the
most per AdSense click.
But ah, far away in a parallel universe we find another Pay-Per-Click
provider called Overture. It seems that Overture is less sensitive about
releasing their top-priced words and anyone who cares to find out what web
sites are paying for words and phrases can do so by simply using Overtures
tattle-tale special pricing
tool. And it couldn't be easier to use. You simply type in a key word or
phrase and the tool returns a list of advertisers using that word and how
much they are paying. It even shows you the actual ad.
Oh what a treasure trove of wealth-grabbing results this can be if you know
what can be done with that priceless information.
Consider this possibility
Any key word or phrase that's worth big bucks on Overture is probably worth
big bucks on Google as well, maybe even more, right? So try this experiment:
Enter the phrase "SEO Services" without the quotes in the Overture
tool. When I entered that phrase on the day I wrote this article, I was
found a company called SEO Inc. that was willing to pay $8.01 per click,
followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50.
Other bidders appeared below them in the $3.00 range straight on down to
some who wouldn't pay more than a dime per click.
Now, if a company is willing to pay that much money for a click on Overture,
it is probably willing to pay that or more on Google. Even if that
particular company isn't advertising on Google, you can be pretty sure that
the same key phrase is drawing near the same bid price from other companies
who do advertise on Google. So what that means is there is no way that you
can possibly afford NOT to have some web pages posted somewhere that are
targeted to those sweet-paying words.
All you have to do is use Overture's pricing tool to find the highest-paying
key words that are related to your site and then optimize those words to
start pulling similar ads. If all goes to plan, you can perhaps double,
triple, or even quadruple your AdSense revenue without needing any increase
in traffic or click-through rate