Posted by randfish

Looking through some old posts I noticed that there's quite a bit of negativity when it comes to the discussion of the actual work that goes into optimizing and promoting a website. Sure link building is generally no fun and keyword research can get more than a bit monotonous but there are some terrific parts to the job too. Here's a few of my favorites:

1. Training
   I really enjoy the process of teaching folks about SEO - usually I have a Flash presentation but other times it's simply a projector with a company's website. Walking through the mistakes explaining them to a savvy web/marketing team and uncovering opportunities is exceptionally rewarding.
2. Site Reviews
   The process of sitting down with Rebecca and/or Jane to dive through a site's problems diagnose them and offer solutions makes for a good few hours. Usually there's several distinct phases of work for a site review but I would say that it's more enjoyable now that someone else is taking notes and typing it up :)
3. Viral Content Brainstorming
   One of my very favorite tasks - we typically gather as a team in the common room (where Matt Jeff Rebecca Scott & Jane have desks) and start listing ideas we think could help a company/site/blog get some online or offline press. The only frustrating part is when we think we've got a great idea only to have a client reject it - sometimes going back to the drawing board once we think we've got a surefire winner dampens our creative spirit.
4. Analytics Reviews
   For some odd reason reviewing the ins and outs of how a site gets traffic where people spend time what pages convert and where abandonment rates are high feels very satisfying.
5. Launching Linkbait
   The day of a big launch watching the Diggs go up and the del.icio.us tags rise and the blog mentions start to roll in is practically an adrenhaline high. Granted we don't always make it but it's always thrilling to watch.
6. Talking to New Clients
   When we used to pitch/sell clients on our services I never enjoyed this part of the job but now that we get calls and emails from interested parties I find it fascinating to dig into a new property and walk through the trials and tribulations of a company's online efforts.
7. Blogging
   No surprise there - I love to write on the SEOmoz blog. I think that over the past couple years it's been one of the most rewarding parts of my life overall.

What are some of the best parts of your job?

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