The truth is how you present your website will determine how customers view
you and your product. This can directly translate into how effective your
website actually is and whether or not you get alot of sales or just a few.
Think of it this way. Whenever you go into a store you usually always go in
from the front entrance, not the side or the back, but the front. Just like
when people visit your website, they probably always come in from the home
page and go around your site. Sometimes they may come in from another link
to one of your subpage but trust me they will jump on your front page to
check it out and rightly so.

The front page is where all of the best information should be. Now this is
not to say that your subpages as useless and that there shouldn't be
valuable information on them. I am just saying that the main page should
contain timbits of all the valuable information located throughout your
site. Usually your front page is the main attraction and includes features
and elements that your subpages won't have. It is almost like a "wow page"
full of rich content.

Here are some tips on how to impress your visitors as soon as they get to
your site:

Tip Number 1: Offer something to the visitor as soon as they get to your
site:
-This is important to really grab a visitors attention. Some things you may
want to put at the top or near the top of your site are free offers like
"free ebook" or "free domain" ect...

Tip Number 2: Give them content that is updated daily:
-Make sure you have content on your front page that is updated daily. This
will not only give them something to look forward to every day but it will
show that your site is updated often and gives them a reason to keep coming
back.

Tip Number 3: Showcase new and featured product:
-Showcasing products on the front page will immediately get visitors
interested on what you are offering. It will help show them what your site
is about as well as it will make them want to browse more of your e-store.

Tip Number 4: Add highlights from other parts of your website:
Add little bits of info from your subpages to give them a view of what your
site contains. For example if your site has an article section post a few
new articles each day.

Tip Number 5: Offer sales and discounts on your front page:
Offering discounts and coupons will definitely get people interested in what
you are selling. Saving money and getting a good deal is always a good
reason to look around and purchase something off of your site. Make sure the
sales can be seen clearly and do have an expiration date that you stick to.

Tip Number 6: Add content that is only specific for your front page:
-Another great thing to do is offer content that can only be found on your
front page. This will give your visitors even more content to choose from
without having to view it on every page. Some things you may just have on
the front page are tips, news headlines or article samples.

Tip Number 7: Don't post full stories or articles on the front page but
timbits of them so they click through your site:
-Whenever you are posting articles or stories on the front page make sure to
post only a sample of the article. Include a "click here for more" link so
that they can view the whole article. This will interest them more will have
them going to new parts of your website. It will also help keep your front
page from being cluttered.