If you don't want people to loose interest in your website quickly then you
will have to spend some time focusing on your content. Unless you offer a
service(such as web design or webhosting ect...) your audience will demand
that there be new content updated every day for them or they will stop
returning to your website. The truth is that to offer your visitors an
abundance of great material is actually very easy and best yet it is free.
Your site will double in value and usability when you start updating your
content each day. Trust me when I say "your visitors will thank you for it".
By searching online you can easily find a wide range of websites that offer
free information you can include on your website. The best yet is that the
topics range from A-Z, so you never have to worry about not being able to
find content for your website. Another great resource that you can find out
there are free ecourses as well as free ebooks. The great thing is that you
can use these free ecourses/ebooks(make sure to email each site to gain
permission just to be safe) as an incentive to visitors to use your website.
This will not only increase your websites content base but will give a real
value to your website as it will become a known source of useful
information.
As you add free content to your website keep in mind who will view it and
who will use it. Make sure to cover a broad range of subjects but also
direct the content according to what your website is about. Try to make your
content as meaningful as you can and you will have visitors coming back each
day to view what is new on your website. Best yet they will start to tell
their friends and their friends will tell their friends ect.... Before you
know it, by adding free content sections to your site you will have more and
more people visiting your website. It is simple as that. We have all done it
before where we've found a useful website and emailed the link to our
friend. Why did we email the link you might ask? We've emailed the link
because we found the content on the website to be useful/worth while. You
can have people doing the same with your website.
Just remember to watch the content you put on your site and to make sure it
is of use to your visitors. Your content will truly determined if your
visitors are being entertained/interested and if they will come back for
more.